A New Look for Sierra 

‍

We’re proud to unveil Sierra’s brand uplift and website. Today we've launched a refreshed identity for Sierra’s permissionless RWA vault protocol to better reflect our core mission of unlocking access to high-quality yield onchain. As always, Sierra has been built to serve treasury teams, hedge funds, fintechs, platforms, asset managers and RWA issuers.

‍

What we've changed

The new Sierra brand uplift has been designed to be more refined and institutional. We've replaced DeFi-native shorthand with plain descriptions of what the protocol does. The website now clearly describes what Sierra is, how it works and how our target clients can use Sierra. Security and reserve transparency is now at the forefront, emphasizing the unique stack Sierra is built upon. 

We have organized the website around three simple paths: deposit, earn and launch. Each use case runs on the same institutional stack, so whoever you are, you can identify within seconds how Sierra fits your business.

‍

Why we did it

Sierra has outgrown the brand it launched with. Most people first met us through SIERRA, our flagship vault token and the Summit Program. That made Sierra look like a single DeFi product that lacked differentiation or scale.

The reality today is much broader. Sierra's core business has evolved into institutional-grade  RWA vaults. Neobanks and wallets use the protocol to power their own yield products. Asset issuers use it to deploy onchain vaults backed by their own assets. SIERRA is one vault built on the protocol, but far from the whole of it.

Through Sierra Protocol’s network of partners, every vault sits on enterprise-grade infrastructure: audited smart contracts, a bankruptcy-remote structure, institutional custody with tier 1 banks and an FCA-regulated asset manager. We’ve built an institutional-grade stack to support the protocol and our brand now reflects that standard.

‍

What's next: focusing on growth

Sierra has three core verticals to use the protocol, each designed to serve a group of partners while all running on the same institutional stack.

‍

1. Deposit into curated vaults

Assets that used to be reserved for institutions are now accessible via self-custodial wallets and usable anywhere onchain. For treasury teams, hedge funds and anyone holding stablecoins, Sierra offers vaults backed by real-world assets and bluechip DeFi. Over the next few months, our portfolio of vaults will span money market funds, private credit, AAA CLOs, commercial paper, managed DeFi strategies and many more yield types. Each vault is curated by professionals who manage billions for institutions like pension providers and insurers.

2. Power your Earn product

Give your users a reason to sign up and stay on your platform. For fintechs, neobanks and other applications holding stablecoins, Sierra powers a fully whitelabeled Earn product inside your platform. You control the user experience end to end, while Sierra and its partners handle the yield infrastructure. Offering yield helps keep deposits on your platform while opening up new revenue streams.

Partners can use our flagship vaults, choose from off-the-shelf and institutionally curated vaults, or have us build a fully custom vault. Yield sources, risk profile, branding and redemption terms are all configurable, and integrations ship in weeks rather than years. Fintechs already use Sierra-powered vaults for its treasury and customer deposits.

3. Launch a vault

For asset managers and RWA issuers, Sierra can unlock onchain distribution. You can use Sierra to build a vault around your own assets, strategies and risk parameters. Sierra and its partners manage the smart contracts, legal structure, custody and reporting, unlocking permissionless access onchain. Your vault reaches stablecoin holders and platforms worldwide, providing a new channel to grow AUM.

The brand uplift hasn’t changed what Sierra is. It changes how clearly we say it. Whether you want to deposit, power an Earn product or launch a vault, Sierra is the permissionless vault protocol unlocking access to high-quality yield onchain.

Explore our vaults, read the docs, or get in touch to start building with us.

‍